OTT platforms are gaining users at a fast pace these days.
People can now watch various genres of content anytime and anywhere.
As OTT platform prices continue to increase,
interest in free streaming services is naturally growing.
Let’s examine the background of OTT and the rise of free services.
How did OTT services begin?
OTT platforms evolved by replacing cable TV with online streaming.
Thanks to mobile and tablet accessibility,
more people started using more info these services.
Especially as people spent more time at home during COVID-19,
streaming consumption surged.
Strengths and weaknesses of OTT platforms
OTT allows users to watch what they prefer on demand.
Multiple OTT platforms release new shows and movies regularly.
There are also some limitations.
Price increases and pay-per-view models add pressure.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Viewers enjoy various genres without paying.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Although ads appear, users save money while platforms earn revenue.
Why is FAST becoming popular?
FAST services are quickly settling into the market.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
A wide content range boosts usage.
Final thoughts
Cost pressure drives users toward free platforms.
Exploring options helps match personal needs.
We can expect streaming services to become even more diverse and accessible.